Time to Market

Shortening product development schedules is a top business priority: Being first to market is synonymous with success. If you lead in anticipating and meeting market needs, you’ll emerge as a winner, while others struggle to catch up.

But in getting from innovative concept to sales-ready product as rapidly as possible, you can’t afford to sacrifice product integrity. Market leaders implement a strategy to "get it right the first time, faster than the competition."

Engineering Simulation for Rapid Product Development

Simulation has revolutionized product development over the past decades by minimizing time-consuming (and costly) physical testing: Without it, your team must build physical prototypes for each design candidate and test them through physical experimentation. Small design changes may require manufacturing and testing an entire new prototype, delaying development even further. In addition, a physical test may show a design to be unsuccessful but without any indication as to how and why — so your team may not intuitively know how to fix the problems.

By applying engineering simulation tools to the design process, you can reduce reliance on physical prototyping. Instead, your team can virtually test multiple design candidates quickly and efficiently under a wide range of scenarios, some of which may be impossible to replicate experimentally. Organizations report they can investigate many times more prototypes via engineering simulation in the same amount of time as a build-and-test process.

Using simulation all throughout the design process — not just at the end to troubleshoot — enables you to predict with confidence how your product will behave in a real-world environment. It also delivers the best return on your investment, as it minimizes the risk of finding problems late in the development process, a primary reason for product launch delay.

Beyond Fast: Integrity, Accuracy, Collaboration

Engineering simulation tools from ANSYS offer a number of related capabilities that contribute to development-time compression, leading to overall success in the marketplace.