Heightened customer expectations, lower costs, shortened product development schedules, quality and reliability targets, emerging markets ... add to this a troubled economy. It’s no longer a climate of business as usual. Organizations everywhere appear to be struggling with two seemingly opposing initiatives:
- Cost savings to mitigate the negative impact of the economic climate on sales
- Innovation that can propel a company beyond the crisis as quickly as possible
Neither aspect can be sacrificed for the other. An enterprise that wants to do more than just stay afloat must accomplish both at once. And if you think innovation leads to spiraling-out-of-control R&D costs and lower profits, Aberdeen Group says otherwise. The overarching use of innovation involves breaking with the past and redesigning legacy product development processes. The bottom-line result can be decreased costs, shortened time to market and reduced financial risks associated with designing high-demand products.
Companies that emerge from tough times the fastest can win the product race. They apply engineering simulation to systematically design new products in the virtual world. Engineering simulation:
- Reduces physical build-and-test experiments, shortening time to market and impacting the bottom line
- Opens the door to more dramatic enhancements and truly innovative solutions
Companies led by visionaries will take advantage of this time to sprint ahead of the competition. Join tomorrow’s market leaders and make your next product development effort a success — with ANSYS as your engineering simulation partner.