Strategic Business Impact

A 2011 market survey by the Aberdeen Group states that current key business drivers are time to market, quality, cost, innovation and sustainability (in order of relevance). Depending upon the macro-economic situation, the relative importance may change: For example, cost to market was the primary driver just 18 months ago. Nevertheless, time to market remains a significant concern whether the company enjoys a favorable situation or suffers during difficult times.

Similar investigations conducted among those involved with simulation clearly state that the direct impact of not using engineering simulation is an immediate increase in the number of physical prototypes and the de facto increase in cost and time to market. Other impacts include solutions that lack robustness or are not optimized from the outset. 

Forward-thinking product development companies around the globe — many of them the largest in their industries — today extensively employ simulation. Usage is spreading across mid-sized and small companies as simulation becomes more accessible and perceived as an important part of their business processes. At the same time, large companies that already employ simulation continually increase the pervasive nature of simulation by making it more systematic, more parametric and better integrated into their processes.

As a consequence, no new airplane, car, nuclear or chemical facility, turbine, or engine is currently released without extensive numerical modeling during both design and production phases. As simulation becomes more widespread, it is expected that within a decade every major industrial product will benefit from digital investigation during its design, manufacturing and testing phases.

Top business pressures driving a better understanding of product behavior

Leading impact of NOT using engineering simulation